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How to Do Fax Broadcasting in 5 Easy Steps

fax broadcasting

How to Do Fax Broadcasting?

Although fax transmissions are usually made in-house, fax marketing campaigns are recommended to be realised by special marketing software. The reason is simple: when you have an offer that you want to market in order to jump starts your sales for a new product or clear out your stocks for an old product, it makes perfect sense to contract a marketing agency and use their software to do it effectively and cost-efficiently.

Fax broadcasting services are provided by online marketing platforms and allow you to send a document or offer to multiple readers simultaneously, regardless of where these readers are located. It’s not only fast and efficient, but it saves you a lot of money.

The task given to the web fax platform is managed by your company and this gives you easy access to statistics and other useful information. This method makes it easy for users to make changes to documents and send fax marketing campaigns practically every day.

fax machine

Steps is the broadcasting process

1.           Place the request to the relevant qualified consultants.

2.           Inform them of important criteria that must be met.

3.           Upload the sending list or request the sending to be targeted to a specific group.

4.           Give the green light so that the qualified fax marketing consultants use the special software to start broadcasting your offer.

5.           Wait for the transmission to be done while honouring the orders that come in as a result of that.

Simple, fast, with a great support system, I would say try it and be amazed.

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What about Fax Marketing?

girl getting a fax

Fax broadcasting is the most underused marketing method in recent years. Just like any other marketing method out there if you do it right you will get the greatest results and the way to use it effectively is to play by the rules and apply the fax broadcasting best practices.

When you are considering your potential customer list and composing your offer (your A4 page) you have to think about:

  • Your brand (how is it seen by the customer: Does he recognize my company? Did he interact with my company up to this point?
  • If your product/service brings a real value to the potential customer: Will he buy my product or service?

fax getting broadcasted all over the world

After you answer these questions and compose your sending list, you make up your mind on what exactly you should send, what format will the fax have. See below a short list of format ideas:

  1. Flyer announcing your specials;
  2. List of services/products you offer;
  3. Grand opening flyer;
  4. Business event you are hosting;
  5. Reveal of a new product/service;
  6. Sales letter introducing you and your business.

So now that you know who you are sending to, what you are sending and if your message is a convincing one, you are left with one last step: making sure you do it right. To do so, use the following fax broadcasting best practices.

best practices

Fax Broadcasting Best Practices

  • Your headline is the key to the response rate so make it as appealing as possible.
  • Include your business name, website, email address, and phone numbers.
  • Make it short; go right to the point in your fax, business owners are not going to spend their time reading a long fax. Keep it clean; not too many images or text.
  • You can create a special customer fax list by offering people samples, special deals and discounts if they give you their contact details and accept to receive your offers.
  • The software tries to deliver the fax page to the list of recipients and rotates through the list, calling the numbers that do not pick up for 2 or 3 times before categorising them as undeliverable.
  • Just like any advertisement that gets sent out, you have to include a way for your audience members to opt-down and opt-out. This will make sure that you stay clear of any legal issues. For example, include this at the end of your fax: “If you wish to have your fax number removed – please fax your request to XXXXX.”
  • Legal matters should be checked for each country anyway.
  • Best time to send a fax is between 1 and 3 am, the optimum frequency is once a month.
  • Fax is an extremely fast and a cheap method. Make sure you have the right customer list to send to. Targeting is everything!

Why Start with Fax?

fax broadcasting

Whether you are a start-up, a young business or a giant of your market share, fax is a great medium to send out not only your business communications (sending updates to customers) through, but your B2B promotional materials as well. You catch the attention of the recipients and encourage them to call, fax, email for more information or even take a look at your website.

Stop wasting time and start making money! Fax is a great way to inform your customers of stock clearings and empty your warehouse in no time (send out special promotions and discount campaigns).

fax machine

Besides images, you can also include coupons and many other materials that will increase customer interaction with your company and increase your sales even further. All you have to do is be creative and practical (include an enticing deal and useful information on how to benefit from that deal).

Why start with fax? Why not just send email campaigns and be done with it? The catch here is that fax is still a very important medium because of 4 issues:

  1. Some businesses have not yet adapted to the modern business way in what advertising mediums are concerned, but we are sure we can reach all businesses through fax. Why? That brings us to number 2.
  2. All businesses have a fax machine for essential documents that need to be sent for company administration and efficient functioning. This necessity guarantees a trustworthy image in regard to faxes and the reach is amazing. People read every fax!
  3. Some companies can only be reached through fax, and so, a new market niche is uncovered, just waiting to hear about your offers.
  4. You can also use fax broadcasting as a complementary method to form a complete marketing circle and make sure you are getting the best your of your marketing budget.

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Faxpedia broadcasting is:

  • Fast: You can schedule the fax marketing campaign to start sending at any time you deem convenient for your marketing to reach your prospective customers for a maximum persuasion effect. The transmission is a fast one thanks to our own sending platforms and lines.
  • Affordable: Fax marketing has a higher read rate and a lower total cost than traditional direct marketing campaign, because in the latter, there are additional costs for preparing, printing, storage and postage. Your fax marketing campaign provides a good ROI as a result of it being sent to target segments, from our full grown database.
  • Qualitative: The campaign template will be created with the help of our marketing specialists that are highly experienced and know what has been effective in the past.

At the end of the campaign a transmission report is issued, to help you calculate your results. These results are highly dependable on the relevance of the offer you are promoting; this offer must be competitive on the market (stock clearings, discounts).

After you have applied fax marketing you can apply email marketing or other more expensive online marketing and advertising methods, knowing that your prospect customers are responsive. Lower risks all around!