Category Archives: • Database Targeting

Fax broadcasting software – what is the best choice?

fax broadcasting software

It is a known fact that fax is still alive thanks to the fact that many businesses still send their most important documents via fax machine. They have a fax machine? They pay attention to documents that arrive via this medium? Great. Then we are going to send them our most special offer. Most important things to consider:

  1. Choose the list of businesses that would best profit from your offer.
  2. Don’t flood your receiver list with weekly and monthly offers because they will start throwing faxes that come from you directly into the trash can. In order to have results you have to use this medium in low seasons and to empty your stocks if you have overstocked.
  3. Choose a good fax broadcasting service that will ensure your fax reaches the intended recipient in the right time.

Besides competitive rates with Faxpedia fax broadcasting offers you get a dedicated customer advisor that will be there for you every step of the way. You call the shots and we do the work. Your offer gets written, your fax created and uploaded into the software for wide range broadcasting. Fax marketing software is a high impact tool if used right and that’s why our support team is always at your disposal.

fax marketing software

Why use it:

  • Simple and easy
  • Cost effective
  • Own fax specific network to deliver most reliable
  • Dedicated campaign consultant
  • Risk free, lets you test the broadcasting features
  • Fax marketing is a great way to connect with other businesses

One important thing about fax marketing is that when your offer hits their desk, your fellow business owners will make a fast decision whether to take you up on your offer or not. If your offer is good offer a great deal, you will have a number of interested clients that will not only want to purchase but will surely come to you again if they are satisfied with the products.

After you send your fax marketing campaigns don’t forget to check out the reports to make sure your fax offer was successfully delivered to your potential clients. By reviewing real-time reports you can adapt and send your next fax marketing campaign at the perfect time for successful delivery.

You can schedule your fax offer to get broadcasted at you have to opportunity to connect with your potential customers from all over the world; it all depends on you and what market you are targeting.

fax ducuments

Faxpedia is a great way to connect with other businesses, send sensitive documents, reach out with coupons and special promotions as well as communicate when you don’t have an internet connection.  Send and analyse your fax campaigns entirely from your computer without ever touching a fax machine!


What about Fax Marketing?

girl getting a fax

Fax broadcasting is the most underused marketing method in recent years. Just like any other marketing method out there if you do it right you will get the greatest results and the way to use it effectively is to play by the rules and apply the fax broadcasting best practices.

When you are considering your potential customer list and composing your offer (your A4 page) you have to think about:

  • Your brand (how is it seen by the customer: Does he recognize my company? Did he interact with my company up to this point?
  • If your product/service brings a real value to the potential customer: Will he buy my product or service?

fax getting broadcasted all over the world

After you answer these questions and compose your sending list, you make up your mind on what exactly you should send, what format will the fax have. See below a short list of format ideas:

  1. Flyer announcing your specials;
  2. List of services/products you offer;
  3. Grand opening flyer;
  4. Business event you are hosting;
  5. Reveal of a new product/service;
  6. Sales letter introducing you and your business.

So now that you know who you are sending to, what you are sending and if your message is a convincing one, you are left with one last step: making sure you do it right. To do so, use the following fax broadcasting best practices.

best practices

Fax Broadcasting Best Practices

  • Your headline is the key to the response rate so make it as appealing as possible.
  • Include your business name, website, email address, and phone numbers.
  • Make it short; go right to the point in your fax, business owners are not going to spend their time reading a long fax. Keep it clean; not too many images or text.
  • You can create a special customer fax list by offering people samples, special deals and discounts if they give you their contact details and accept to receive your offers.
  • The software tries to deliver the fax page to the list of recipients and rotates through the list, calling the numbers that do not pick up for 2 or 3 times before categorising them as undeliverable.
  • Just like any advertisement that gets sent out, you have to include a way for your audience members to opt-down and opt-out. This will make sure that you stay clear of any legal issues. For example, include this at the end of your fax: “If you wish to have your fax number removed – please fax your request to XXXXX.”
  • Legal matters should be checked for each country anyway.
  • Best time to send a fax is between 1 and 3 am, the optimum frequency is once a month.
  • Fax is an extremely fast and a cheap method. Make sure you have the right customer list to send to. Targeting is everything!