Category Archives: • Fax Design & Content

How to Do Fax Broadcasting in 5 Easy Steps

fax broadcasting

How to Do Fax Broadcasting?

Although fax transmissions are usually made in-house, fax marketing campaigns are recommended to be realised by special marketing software. The reason is simple: when you have an offer that you want to market in order to jump starts your sales for a new product or clear out your stocks for an old product, it makes perfect sense to contract a marketing agency and use their software to do it effectively and cost-efficiently.

Fax broadcasting services are provided by online marketing platforms and allow you to send a document or offer to multiple readers simultaneously, regardless of where these readers are located. It’s not only fast and efficient, but it saves you a lot of money.

The task given to the web fax platform is managed by your company and this gives you easy access to statistics and other useful information. This method makes it easy for users to make changes to documents and send fax marketing campaigns practically every day.

fax machine

Steps is the broadcasting process

1.           Place the request to the relevant qualified consultants.

2.           Inform them of important criteria that must be met.

3.           Upload the sending list or request the sending to be targeted to a specific group.

4.           Give the green light so that the qualified fax marketing consultants use the special software to start broadcasting your offer.

5.           Wait for the transmission to be done while honouring the orders that come in as a result of that.

Simple, fast, with a great support system, I would say try it and be amazed.


Don’t Forget that Faxes Need a Design Too!

print a fax button

Fax template design mustn’t be ignored; some say it’s just a black and white A4 page and its design is not important. Wrong! In marketing every detail is important; even the design of your fax campaign and the structure of your offer.

Key concerns

·         The way your offer is constructed and shaped in order to be sent through fax is very important because you want to prevent putting the receiver in a situation in which he doesn’t know who the fax is for and what to do with it.

·         If content is not properly created, there is a chance that the recipient would get an unreadable form.

·         Printing in only black and white is usually done with fax offers and special attention needs to be given to fax template design and the letter itself.

Fax Template Design Guidelines

1.       The fax is a communication medium that has the greatest results in situations when you want to clear-out your warehouse. For this reason the fax template must have a simple and clear design, with the price in focus, the product benefits being noticed second; the price is what will spark the prospect’s interest to read on.

a fax page

2.       Choose layout carefully to provide an easy read of information and highlighting the deal breakers. Black and white of course but with as little black as possible to avoid difficulty when it gets received; your potential clients will not be happy either that you are consuming all their toner to send them your offer.

3.       Always aim to create a balance between text information and graphic, images or logo’s so the page displays nicely and is easy to read. Even though some new fax machines come combined with a printer and can print your fax in colour, it is recommended that you avoid colourful pictures and backgrounds.

4.       Never forget to include contact information and a subject, so it is easier to get a quick idea on what your fax is about.

Remember! Simplistic black & white faxes are often the best way to convey your message!

Fax Advertising – A Different Approach to Standard Advertising

girl getting a fax

We’ll be straight with you, when the word “fax” is brought up, some cannot help but to wonder if people still use such machinery. Well now, to your surprise, you will notice that in a world ruled by technology, smartphones and social media, the fax machines still work and generate lots of profit for companies all around the world, as fax advertising is an easy way that deliver results in less than 48 hours after its implementation!

fax machine

Why would you go for a fax advertising campaign when there are tons of modern methods out there?

We have a set of clues for you right here:

Fax marketing can boast of a very high viewing percentage. The ads in print land straight on the client’s desk and are almost impossible to ignore. Here comes the element of curiosity – most people will read the fax before throwing it away. So, the more attractive your ad is, the sooner your results will show.

Fax marketing is flexible and you can use it to broadcast a wide range of offers and announcements, strengthening the branding process. Just let you imagination play its role!

Think it’s obsolete? So does your competition and that’s why they don’t use it and would rather focus on new technologies! All the more reason to trust the good old fax to attract new customers!

Fax advertising has been used long before the emailing, but thanks to the development of new technologies, it stopped being used at a large scale. However, you know what they say: “Oldies but goldies”! So have some faith in it, and it will surely pay off!

Now that we are clear on why you should use the fax as an advertisement method, let’s pin down the how part.

best practices

Fax Marketing – what should an efficient offer contain?

Let’s get down to business now. You should know that you can advertise through the fax, even if you don’t own a fax machine. Current technology will allow you to externalise this service, but before resorting to this method, you have to be very careful with the content you broadcast.

To keep your audience interested, you need to know first what you can send and how you can send it. As to what, we’d like to point out that you can send: flyers with special offers, a list of products, presentation letters, notices about product releases, invitations and many more. You’re only limited by your own imagination!

Deciding what to send is the easy part, so here comes the tricky one. The content you want to send represents your company so it better be as neat and professional as possible.

Luckily, the tips on how to build your fax ads are on us:

Contact details and the company name and logo should not be missing from the content. Let you audience get in touch with you easily!

Keep the message short and concise! No one has the time to read pages and pages of information.

Use keywords that will close the deal for you and call to action such as “new product”, “call now”, “order now”, “limited offer” and so on.

fax design

Of course we have our share of “don’ts”:

  • There is such a thing as too much information. Don’t overdo it with the text as it might overwhelm the readers, leading them into losing interest.
  • Too many images or heavy coloured graphics might serve as a distraction from your message.
  • Skip the intention letters at the beginning of your content.  Your reader might lose interest when finding out they’re holding an ad.
  • You might want to refrain from sending more than one fax a month to the same client. Nobody enjoys excessive paper consumption or being interrupted often from their daily activity.  This might affect your company’s reputation.
  • Keep it simple. Using strange or special fonts will not do you any favours but might hinder the reading. A concise and well-structured message, accompanied by well outlined key issues is the key to your accomplishment.

If you do everything the right way, you’ll be pleased to see the expected results and you’ll be one step ahead of your competition by instantly reaching your target audience.

What about Fax Marketing?

girl getting a fax

Fax broadcasting is the most underused marketing method in recent years. Just like any other marketing method out there if you do it right you will get the greatest results and the way to use it effectively is to play by the rules and apply the fax broadcasting best practices.

When you are considering your potential customer list and composing your offer (your A4 page) you have to think about:

  • Your brand (how is it seen by the customer: Does he recognize my company? Did he interact with my company up to this point?
  • If your product/service brings a real value to the potential customer: Will he buy my product or service?

fax getting broadcasted all over the world

After you answer these questions and compose your sending list, you make up your mind on what exactly you should send, what format will the fax have. See below a short list of format ideas:

  1. Flyer announcing your specials;
  2. List of services/products you offer;
  3. Grand opening flyer;
  4. Business event you are hosting;
  5. Reveal of a new product/service;
  6. Sales letter introducing you and your business.

So now that you know who you are sending to, what you are sending and if your message is a convincing one, you are left with one last step: making sure you do it right. To do so, use the following fax broadcasting best practices.

best practices

Fax Broadcasting Best Practices

  • Your headline is the key to the response rate so make it as appealing as possible.
  • Include your business name, website, email address, and phone numbers.
  • Make it short; go right to the point in your fax, business owners are not going to spend their time reading a long fax. Keep it clean; not too many images or text.
  • You can create a special customer fax list by offering people samples, special deals and discounts if they give you their contact details and accept to receive your offers.
  • The software tries to deliver the fax page to the list of recipients and rotates through the list, calling the numbers that do not pick up for 2 or 3 times before categorising them as undeliverable.
  • Just like any advertisement that gets sent out, you have to include a way for your audience members to opt-down and opt-out. This will make sure that you stay clear of any legal issues. For example, include this at the end of your fax: “If you wish to have your fax number removed – please fax your request to XXXXX.”
  • Legal matters should be checked for each country anyway.
  • Best time to send a fax is between 1 and 3 am, the optimum frequency is once a month.
  • Fax is an extremely fast and a cheap method. Make sure you have the right customer list to send to. Targeting is everything!